Friday, March 25, 2011

Not just another hardware store: a mini doc

When I saw that our first assignment for TV doc class was to produce a mini doc vérité-style to capture the essence and energy of a location, I knew Pollock’s Hardware

would be a great place.


All photos from Pollock's on Facebook.


I remember going there with my dad when I was little to pick up the odd tool or can of paint. It was like stepping back in time to the hardware stores of the 1900s when they didn’t just sell hardware – they were the corner store of odds and ends for a lot of neighbourhoods. (Although truth be told back then I just loved the toy horses in the window.)


Recently, Pollocks has added another interesting page to their history book. When the original owners decided to retire, but couldn’t find a buyer, they were forced to close the store in 2007 until the local community banded together to re-open it as a consumer co-operative.


A visually interesting store with an interesting story just got even better when I called the place to book a filming time and found out their store dog, Diggr, just had puppies.


With dogs in tow, general manager Mike Wolchock came to the store and showed us all the quirky little things that makes Pollock’s so great.


The hardest part of all this, however, was the actual filming. Walking around with a boom mic and a camera in a tiny store with even tinier aisles stocked to the rafters was certainly a challenge, as was trying to shoot proper composition on the fly. It’s also really hard to keep a hand held camera steady. Really. Or maybe that’s just the perfectionist in me talking.


Either way, I’m really happy with the way this turned out, and it was good practice for my next (and final) project - a short documentary on a Winnipeg model train group. Come back to watch the end product in the few weeks from now!


Tuesday, March 15, 2011

No seats, no view, PR problem: what you should know about concerts in Winnipeg

The general premise for this post is: when I buy tickets for a concert which does not specify otherwise, I expect to get a seat.

Well, call me a fool. Two weekends ago it was not so.

Two weekends ago, me and a friend went to see Yann Tiersen, of Amélie fame, play at the
West End Cultural Centre. And I suppose you could say I did get a seat – on the floor.

Allow me to explain.

The Event

Oh seats, where did you go? WECC.

Like any concert I attend, I arrived early to get a good seat at the front. And like every other WECC concert I’ve attended, I expected that when the doors opened, I could walk through the lobby to the theatre and nab a seat.

At this show, however, we were not allowed to go into the theatre after presenting our tickets, but had to wait 20 minutes or more in the crowded lobby while people streamed in and edged their way to the front, ruining any sort of chance us early birds had of getting a seat (and, as we’d soon find out – any seat, not just a good one).

The doors opened and there was a mad rush into the theatre, until some people stopped abruptly, confused, as they realised there was only about 60 seats on the main floor around a big gaping hole of empty space.

An empty space, a bare floor, that we eventually figured out we were expected to sit on with our coats as makeshift cushions like elementary school children at a gym assembly.

At first I thought – did I not get the memo? But I noticed many people, some young, some elderly, some women with dresses and skirts, and one young woman with a cane, who clearly did not predict to be sitting on the dirty, hard floor for a couple hours.

Make that dirty, hard, and sticky floor – before the show even started, I caught the house manager mopping up a drink spill.

I was annoyed, but wanted to see Yann, so we decided to stick it out.

After 45 minutes in our bum-numbing “seats”, the opening band finished and we stood up for intermission. At least, I think it was intermission.

The house lights didn’t turn on as is the usual cue, so I spent most of the break trying to protect my belongings from being stepped on while people tried to maneuver in the dark.

Then, people started standing. Either from bum-numbness, or the urge to dance, I will never know, but the ‘concert’ turned out to be more like a house party with people standing in front of the stage, chatting, and drinking their beer.

The Follow-up

I was fed up: I expected seats, I got floor. I sat on the floor, I saw nothing but the backs of legs.

Too bad the house manager didn’t see it that way. Instead of apologizing, he tried to debate point after point – and in general seemed indifferent to our concerns.

He tried to explain that it really didn’t matter where we sat, because you could hear the music anywhere, and that the West End Cultural Centre doesn’t guarantee seats for its concerts.

The first point is incorrect – sitting on my living room floor with a Yann Tiersen CD would’ve produced the same results for much cheaper.

The second point, however, is surprisingly correct.

If you check the West End’s website, you’ll find a short blurb explaining:
“Although ticket buyers nearly always get a seat, there are certain shows were we use a full dance floor to accommodate patrons who would like to dance.”

So, what about accommodating patrons who want to sit? The Winnipeg Folk Festival seems to have it figured out: you divide the area in front of the stage in half so that patrons can dance on one side, and sit on the other, with each getting an equal view of the stage. Placing seated people behind upright dancers just doesn’t add up for me.

The website continues:
“If you must sit then please arrive early as to ensure a seat.”

Which only works, of course, if you’re not kept in the lobby for 20 minutes where early folks get mixed with late comers until it’s anyone’s game who scores the limited seats.

The WECC goes on to say that they will not refund tickets if people do not get seats.

We asked for a refund, based on the premise that first, although we played by their rules (arrived early), they could not “ensure a seat”, and second, there was no mention of limited seating on the ticket, or in the advertising.

Regardless of whether it’s an official rule or not, telling patrons that performances will be standing-room or (literally) ground-level only is a courtesy rule – a common sense rule.

If you state that all ages are welcome during any concert, like the West End Cultural Centre does, you must have appropriate accommodations for all ages. You certainly can’t expect seniors to go without a chair for two hours, and even adults don’t want to sit cross-legged on the floor.

If you can’t do that, it’s only fair to notify attendees ahead of time so they can decide whether the venue will be comfortable for them. That’s just good business.

The Response

Seating arrangements and advertising, as we were told, is the promoter’s decision.
Union Events was the promoter in this case, and their PR isn’t any better.

Customer service at Union Events – as I found out – means telling customers who express a complaint that they’re wrong.

We received an email from Union Events which ignored our request for a refund, and instead replied with nothing more than a block of text full of defensive statements. No greeting, no “dear ____”, no apology, and no signature or name.

‘Anonymous’ said that the majority of concerts at WECC are standing room only (not so, according to WECC’s artistic director) and implied that since they’ve been doing this for years, it doesn’t need to be advertised.

‘Anonymous’ also – wrongfully – assumed that my friend and I were disabled and countered that we should have asked an usher for seats.

We responded to their email and politely pointed out their incorrect assumptions.

‘Anonymous’ at Union Events has not replied.

As for the West End Cultural Centre, I’d like to be able to give their artistic director, Mike Petkau, some credit, for offering to mail us two concert vouchers. Unfortunately, two weeks later, we’ve received no such mail.

The Verdict

Until Union Events and the West End Cultural Centre step up their PR, consider this post your fair warning. If you attend concerts in Winnipeg, know your facts: research the event’s promoter and read up on the venue’s policy.

And if you don't get a seat, well... the message I'm getting is: tough luck.

Wednesday, March 9, 2011

Learning a language through new media: an audio documentary

If you’ve ever wondered what it would be like to learn a language using new media: podcasts, streaming video, iPod apps, etc., then you’ll want to listen to this documentary.


Avant-Garde: Learning a Language Through New Media is the end product of my year-long college thesis in the Creative Communications program at Red River College which was to do just that: learn French, using new media.


It’s been a wild ride that has opened my eyes into the big, wonderful world of e-learning, of which I’ve only just scratched the surface.


Whether you’re a technology guru or a casual Internet user, I encourage you to try it for yourself and experience how the face of education and language learning is evolving.



The full documentary is expected to air on 92.9 KICK FM in Winnipeg, and a portion of it on CBC Radio One in Manitoba in the upcoming weeks. I’ll update this post with the dates as soon as I know them.


If you’re interested in using my documentary or discussing my project, please leave a comment below and we’ll get in touch.


Friday, March 4, 2011

Larger the life, bigger the damage control: CBC vs. Peter Nygard

Nygard may make hats as part of their fashion line, but that doesn’t mean they get to tip them – at least not when it comes to their public relations.


This week, Nicki and I gave our ‘Tip of the Hat/Wag of the Finger’ presentation about a recent PR issue, and whether the organization in question did an effective/ineffective job in responding.


I’ve decided to use this blog post to add to the conversation and contribute my voice to the many that are already out there warning others to think carefully about supporting the Nygard brand.


The Facts


Peter Nygard is a fashion designer and chairman of women’s clothing manufacturer Nygard International.


Recognized as a Canadian rags-to-riches story, Nygard had rather humble beginnings growing up in Deloraine, Manitoba, but is now a regular on the list of most wealthiest Canadians with a net worth of $817 million in 2009.



The Issue



In April 2010, the CBC program The Fifth Estate aired a documentary about Peter Nygard’s treatment of employees, specifically, about workplace bullying and harassment.


It featured a number of interviews with former employees who talked about their experiences with verbal abuse, sexual harassment, fines, and work permits, among other things. (To learn more, watch the full documentary here.)


It was a serious, and damaging revelation that showed a darker side to someone who was otherwise thought to be creative, business savvy, and generous businessman, albeit with expensive tastes and a large ego.


That’s not to say some damage control couldn’t have been done. But the controversial nature of the documentary, plus Nygard’s attempts to cover it up, made for one hot PR issue.



The (Bad) Response


Nygard immediately went into offensive mode, filing a lawsuit against CBC in Manitoba to prevent the documentary from airing. They also launched a copyright complaint against CBC journalist David Commons for footage taken at Nygard’s Manhatten store opening. Both of these, of course, only fueled public interest in the documentary.


Nygard’s lawyers didn’t help matters either – rather than addressing the issue directly, their statements tried to elicit sympathy for the company, saying the fiasco was creating problems for a company already in difficult times.


“This has caused an enormous amount of damage to our client at a time when management personnel should be devoting all their energies to protecting the business and its employee from the effects of the economic recession”. (Richard Good, Nygard lawyer, Winnipeg Free Press)


Employees who spoke out were also targeted. Dana Neal, a human resources executive, told the CBC about a PR employee from Nygard who took his girlfriend out to lunch and tried to intimidate him into not releasing information by threatening to ‘take away [their] house”. He, and two other employees were also sued by the company for going public.


The crackdown on information about the documentary also extended online where blog posts quickly popped up, criticizing Nygard and giving CBC the thumbs up.


Suspicious comments – which many bloggers claim to be from Nygard employees – started appearing on these posts, speaking positively about Peter Nygard and generally contridicting the documentary’s claims.


A Facebook page encouraging people to boycott Nygard was eventually shut down by Nygard’s lawyers, supposedly for ‘infringing on intellectual property rights’. (Lilith News)



The (Better) Response


Though it’s hard to find the silvering lining in these kinds of PR nightmares, some form of damage control is always possible.


In the class discussion following our presentation, many people noted that getting Nygard to admit his anger management issues (among other things) and publicly stating that he will seek treatment for it is a method that has worked for high profile celebrities in the past.


Though it doesn’t solve all the problems, owning up to mistakes and taking an active step towards fixing them will gain some respect from the public and help stem the flow of negative media attention.