CreComm News Conference 2010: a photo essay

This past Thursday morning the CreComm public relations majors staged a mock news conference in the college TV studio, covered by the journalism and media production majors. It was the anxiously awaited grand finale after two weeks of hard work for the PRs, and the beginning of a long, stressful day of shooting and editing for the Js and MPs.

While the news itself was fake, the tasks involved in setting up the conference were quite real and not at all unlike what would be expected of us in the workplace – everything from writing the news release, backgrounders, and speeches, to designing the media kit, and giving on-camera interviews.

I loved how this one assignment combined a large number of the skills we’ve learned and that the topic gave us a lot of room to express our creativity. Our group chose a graduation theme for the conference, so we designed the media kit as a yearbook, the media kit CD as a grad cap (complete with tassle!), the schedule as a diploma (complete with ribbon!), and organized a sort of procession for the media, accompanied by Pomp and Circumstance, which included a photo op – some of which you’ll see below.

Thanks to my awesome group of Jess, Glenda, Erika, Stacia, John, Karleigh, Lisa, Jasmine, and Angèle: it was fun working with you and I'm so proud of the result!