Saturday, September 19, 2009

New job for CreCommers!

Heads up my fellow CreCommers - Terry Ortynsky Nissan may be looking for a new ad editor soon.

In today’s FreeP:

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Looks like somebody didn’t remember that old elementary school rule: “’i’ before ‘e’ except after ‘c’!”.
In fact, even a simple run through spell check would have caught that one, which is something you would think is standard procedure in an ad agency...

Four more for good measure?:


Let’s see... that would’ve been an automatic fail in journalism, and another 50% deduction in advertising or PR. Too bad our strict standards at RRC don’t reflect those seen in the real workplace.

But don’t get me wrong - seeing these mistakes, which are certain credibility crushers, only makes me understand not only the value of having these rules in place in CreComm but also the need for more grade 6 English teachers.

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